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When I first saw Claude’s symbol, I could see that its forms came from a shared centre, but I could not decide what the whole shape was. Its warm orange colour made it feel stranger still. I looked again, began counting, and found twelve forms yet the mark refused to settle into anything I could name.
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The first in a series on how AI brands give visual form to an invisible technology. Before I knew how OpenAI explained its Blossom mark, I recognised something of Iranian visual culture in it, and that gap between intention and recognition is where the questions begin.
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A reflection born during the act of sculpting on the distance between intention and interpretation, the solitude of making, and that quiet moment when an artwork begins to speak beyond the artist who created it.
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